In the good old days, baking a batch of cookies for your Wilmington home’s open house and throwing in a big screen TV for the buyer was enough to produce some buzz about your home sale. Now that the market is a little more competitive, however, Wilmington’s home sellers need to get creative. In order to get the buyers interested in your home, as opposed to the competition’s, you need to be able to think outside the box.

As your Wilmington real estate agent, it is my job to make sure that all of my home sellers market their home creatively. Going the extra mile to do something a little bit different is what’s going to make your home stand out and sell faster, instead of sitting on the market for an extended period of time. My experience and expertise as Wilmington, DE’s premiere real estate agent has given me some ideas on how to sell creatively. Here are a few ideas that I have picked up along the way:

Get on Facebook. Facebook’s pay-per-click ads are free to create and inexpensive to run. Create an ad for Facebook that shows a picture of your listing and has a creative tagline. Link the ad to the listing page on your Wilmington real estate agent’s website. This will give your listing maximum exposure in your area for little cost. You can also have yourself or your agent use Facebook marketplace to put your listing online and get the word out to your friends. You never know: they may know of someone who is looking for a brand-new Wilmington home.

Stage your home. Staging is of the utmost importance when you’re selling a home because it allows buyers to visualize living in your property. The neutral and clean look that comes from staging presents your home in the best light while minimizing clutter, so that it’s easy for a buyer to insert their possessions into your home. Staging can be done creatively and switched so that each room can be seen to serve multiple purposes. It’s a great way to present your property in the best way possible.

Throw in some extra incentives. Do you want to get some buzz surrounding your property? If so, the answer might be to throw in some great incentives with the purchase of your home. Whether it is season tickets to a basketball or baseball game, airline tickets, or even monetary incentives like a mortgage stipend, these extras will increase the interest in your property and get more traffic through your home. They might not seal the deal, but they’ll get people through the door, and your fantastic home will do the rest.

Make your open houses more festive. Having cookies at your open house is great, but try generating interest by turning it into something of a party. Prepare hors d’oeuvres, have music playing, and if you’re motivated, have some sort of contest or raffle. Making your open house seem more fun and festive might draw interest to your home and allow potential buyers to relax while they look around.

Thinking outside the box and marketing your home creatively is the key to selling your home on the Wilmington real estate market. These creative tactics will increase the traffic going through your property and get your home sold faster. If you have questions about what it takes to sell your Wilmington home, or have questions about the Wilmington, DE area, don’t hesitate to contact me! I’d love to be here for you as your real estate and community expert.

Katina Geralis
Wilmington, DE Real Estate Expert
NextRE Team
Wilmington Real Estate
Wilmington Homes for Sale
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